How can a 360-degree view of the patient journey benefit commercial pharma teams?
Recognise pain points and find sustainable solutions
Having this comprehensive understanding can benefit your sales team in several ways. Firstly, it can help you identify any potential roadblocks or pain points in the patient journey that may be preventing successful treatment outcomes. By addressing these issues in advance of your product launch, you can improve the overall patient experience and increase the likelihood of repeat business.
Secondly, a 360-degree view allows you to tailor your sales pitch to specific patient needs and concerns. For example, if you’re already aware that a patient is reluctant to purchase your product – or the patients themselves are hesitant to start a new medication due to potential side effects - you can highlight the safety profile of your product and provide additional resources and support to help alleviate their concerns.
Harness the power of anonymised and aggregated data
A 360-degree view can help your team identify opportunities to expand your product candidate’s usage within the patient population. By understanding the full range of treatment options and their effectiveness, you can position your product as the best solution for a particular patient’s needs.
Commercial sales teams often struggle with limited visibility into patient interactions and sales data, leading to difficulty in forecasting and identifying key trends. Temedica’s groundbreaking health insights product Permea addresses these pain points by providing sales teams with real-time visibility into patient interactions and sales data.
Permea allows commercial teams to make informed data-driven decisions, improve forecasting accuracy, and increase overall sales productivity through:
- Improved targeting and segmentation of patient groups: our unique data insights provide a detailed understanding of patient populations, allowing your commercial team to better target and segment groups. Better understanding = more effective and efficient marketing campaigns.
- Enhanced product positioning and messaging: real-world evidence reveals the unique benefits of a product candidate, allowing commercial teams to better position and message their sales force more effectively to different patient groups.
- Improved patient satisfaction: gain a deeper understanding of patient needs and preferences and create more effective marketing campaigns
Obtain a 360-degree view and better understand the patient journey
A comprehensive 360-degree view of the patient journey is essential for your commercial pharma team to effectively market and sell your products. Permea helps demystify the prescribing behaviours of HCPs, offering a deep understanding of the purchasing behaviours of patients - on both regional and national levels - offeringextensive real-world insights into product and brand perceptions in the overall market environment.
By understanding the full range of patient interactions and addressing any potential roadblocks, you can improve the patient experience and increase the likelihood of successful treatment outcomes.
Want to learn more? Download our data-driven launch guide today.