Free Whitepaper

How to empower commercial teams with a 360° patient understanding

According to a Deloitte study, 70% of product candidates that fail to meet expectations at launch, continue to miss them in subsequent years - meaning a poorly executed launch can ultimately lead to the failure of a product.1


With limited budgets, personnel, and time, commercial teams must have a data-driven, go-to-market plan and compliant technology to drive them to success.


In this whitepaper, you will learn how to use data-driven insights to empower your commercial team with a 360° patient view to:


  • Understand care realities alongside unmet patient needs and preferences
  • Identify adjacent opportunities through disease mapping
  • Determine competitor advantages and maximise commercial success
  • Uncover and comprehend the patient journey

1  Jeff Ford et al., “Key factors to improve drug launches: Why drug launches miss market expectations and what to do about it”, Deloitte Insights, 26 March 2020.


Companies, that already harness insights
Companies, that already harness insights