Winning the Atopic Dermatitis (AD) launch: What leading brands get right in the first 18 months

70% of product candidates that fail to meet launch expectations never recover—leading to brand stagnation or outright failure. With limited budgets, personnel, and time, commercial teams must adopt a data‐driven, go‐to‐market strategy from day one.
In this whitepaper, discover how a 360° patient perspective can empower your commercial team to: