How to empower commercial teams with a 360° patient understanding
According to a Deloitte study, 70% of product candidates that fail to meet expectations at launch, continue to miss them in subsequent years - meaning a poorly executed launch can ultimately lead to the failure of a product.1
With limited budgets, personnel, and time, commercial teams must have a data-driven, go-to-market plan and compliant technology to drive them to success.
In this whitepaper, you will learn how to use data-driven insights to empower your commercial team with a 360° patient view to:
Understand care realities alongside unmet patient needs and preferences
Identify adjacent opportunities through disease mapping
Determine competitor advantages and maximise commercial success
Uncover and comprehend the patient journey
1 Jeff Ford et al., “Key factors to improve drug launches: Why drug launches miss market expectations and what to do about it”, Deloitte Insights, 26 March 2020.