Connecting the Dots:
The power of data-based content strategies in Omnichannel Pharma Marketing
The omnichannel marketing approach stands as a cornerstone in the strategy of every forward-thinking pharmaceutical company. In order to capture HCP & patient attention and establish a lasting brand presence, messages should be precisely tailored for the specific audience, distributed through suitable channels, timed appropriately, and presented in an optimal format throughout the customer journey. While the concept is well-defined, the real challenge is turning it into reality.
Our experts Dr. Patrick Markt-Niederreiter, VP Digital Excellence, Daiichi Sankyo Europe and Gloria Seibert, CEO, Temedica discussed this insightful topic in a 60-minute webinar.
The webinar is held in German.
The experts covered:
The pillars of data-based content strategies
How to leverage Real-World Insights for a successful omnichannel content strategy
Common mistakes and hurdles pharma companies are facing when creating content strategies for an omnichannel approach and how to overcome them
Best practices and Case Study examples from Daiichi Sankyo
and many more
Dr. Patrick Markt-Niederreiter,
VP Digital Excellence
Daiichi Sankyo Europe