Connecting the dots: The power of data-based content strategies in Omnichannel Pharma Marketing

The omnichannel marketing approach stands as a cornerstone in the strategy of every forward-thinking pharmaceutical company. In order to capture HCP & patient attention and establish a lasting brand presence, messages should be precisely tailored for the specific audience, distributed through suitable channels, timed appropriately, and presented in an optimal format throughout the customer journey. While the concept is well-defined, the real challenge is turning it into reality.

Our experts Dr. Patrick Markt-Niederreiter, VP Digital Excellence, Daiichi Sankyo Europe and Gloria Seibert, CEO, Temedica discussed this insightful topic in a 60-minute webinar.

The webinar is held in German.

The pillars of data-based content strategies

How to leverage Real-World Insights for a successful omnichannel content strategy

Common mistakes and hurdles pharma companies are facing when creating content strategies for an omnichannel approach and how to overcome them

Best practices and Case Study examples from Daiichi Sankyo

Companies, that already harness insights

Connecting the Dots:

The power of data-based content strategies in Omnichannel Pharma Marketing

Webinar Speakers

Dr. Patrick Markt-Niederreiter,

VP Digital Excellence
Daiichi Sankyo Europe

Gloria Seibert

CEO,