Winning the Lupus launch: What leading brands get right in the first 18 months
Launching in Lupus is high-risk and high-reward. Discover how the top performers build early momentum and turn activation into long-term market leadership.
In this whitepaper, learn how to:
Overcome diagnostic delays, steroid masking, and poor treatment sequencing
Build a unified system to automate patient engagement
Apply dynamic segmentation and behavior-based nudging to reduce drop-off
Deliver real-time activation, escalation, and retention from launch onward
