Healthcare

How can HCPs develop more patient-centric care plans?

In our modern system, there is often a tendency to rely on data sources which aren’t derived from real-world settings. Clinical trials or research and development stages carry valid insights, but also biases which lead to the real-world patient view being brushed aside. In this blog post, we’ll explore how empowering the patient voice can have a real impact on enhancing the patient journey.


While insights gathered from controlled settings do hold value, it’s not unreasonable to suggest that they might not be fully applicable or reliable in scenarios taking place outside of a lab or control group. Humans aren’t some singular homogenous hivemind, and it goes without saying that there’s no one-size-fits-all approach to treatment. What works well for one group of voluntary trial patients might not work at all for another group or individual in the real world. 

Healthcare professionals (HCP) are constantly trying to stay up to date and base their treatment plans on the newest insights. We owe so much of our advancements to their eagerness to deliver exceptional care and outcomes. However, real-world-evidence (and the patient’s voice in particular) is difficult to aggregate among peers without modern technology to support this effort.  

Empowering patients to use digital companions for specific diseases provides them with the opportunity to take an active role in the advancement of treatment and recovery paths. Pairing these insights with social listening and natural language processing methods provides a far deeper real-world understanding to healthcare professionals - who can, in turn, offer more unique care and treatment plans, resulting in myriad benefits such as:  

  • Increased patient satisfaction 
  • Greater treatment success levels 
  • Higher rate of patient recommendations 
  • Better understanding of the patient cohort 

Ultimately, if patients don’t feel like they have control in their care plan, they’re more likely to report negative experiences and outcomes – think poor engagement levels and distrust, higher levels of non-adherence to recommended care, and a lack of knowledge and awareness surrounding preventative measures and treatment options. By putting the individual back into the center of it all, healthcare providers and patients alike can expect to reap the benefits of collaborative care journeys 

 

Want to learn more on how to gain access to DSGVO compliant data insights to enhance your patients’ journey as one of our partners? Let’s connect. 

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