Why does the pharma sector lag behind other industries in digital maturity?
Health data is siloed. That's a problem.
One of the main reasons why pharma isn’t matching other industries in digital maturity is the complex and nuanced nature of the health sector. Pharma is – understandably - a heavily regulated industry, which makes it difficult for organisations to implement new technologies and processes. This can create barriers to innovation and slow down the adoption of digital technologies, which are critical for achieving better outcomes in areas such as patient engagement, care management, and population health.
Another reason for the lag in digital maturity in the pharma sector is the lack of data standardisation and interoperability. The pharma sector generates large amounts of data, but this data is often fragmented and siloed - making it difficult to access and create a data-driven decision-making process effectively. This has limited the ability of pharma companies to use data to drive actionable insights and improve outcomes.
The pharma sector has traditionally been slow to adopt new technologies, and this has been exacerbated by the complexity of the industry and the regulatory barriers to innovation. This has made it difficult for pharma to keep pace with advances in digital health and data analytics, and has limited their ability to leverage technology to improve outcomes.
Adopt digital technologies and close the gap
Permea, Temedica’s health analytics platform, is designed specifically to help close the gap in digital maturity. Permea, Temedica’s health analytics platform, can help close the gap in digital maturity by providing a flexible data platform that enables pharma organisations to collect and analyse data from various sources, understand the patient journey, and identify trends and patterns in patient behaviour. With actionable insights, the Permea monitor allows organisations to make informed decisions and improve outcomes through data-driven decision-making.
Permea provides pharma organisations with a powerful and flexible data platform that enables them to:
- Collect and analyse data from a variety of sources,
- Gain a deeper understanding of the patient journey
- Track key metrics and identify trends and patterns in patient behaviour
- Discover actionable insights that make a real difference
- Support a data-driven decision-making process and improve outcomes
Permea also provides organisations with the tools and insights they need to get a step ahead of the game. With the Permea Monitor, organisations can track everything from commercial sales performance to patient engagement, identify opportunities for improvement, as well as monitor the effectiveness of existing campaigns. This information can be used to targeted, data-driven sales strategies that are more likely to be effective - and to optimise resource utilisation and reduce costs.
Generate actionable insights and get a 360-degree view
Although the pharma sector lags behind other major industries in digital maturity, this gap can be closed with the right tools and technology. The Permea monitor is designed specifically to help organisations in the pharma sector to embrace digitisation and actively achieve better outcomes. By providing the pharma sector with a powerful, intuitive and flexible data-driven platform, Permea enables the collection and analysis of data from a variety of sources, allowing them to make informed decisions and improve outcomes.
Learn how Permea can help your pharma organisation generate actionable insights and improve outcomes through data-driven decision-making. Take the first step towards a more digitally mature future by booking a demo with one of our experts today.